Top 7 Lead Generation Strategies for SaaS Startups 2024

In the thriving Australian business landscape, lead generation is the cornerstone of success for B2B SaaS (Software as a Service) companies. To help you navigate this dynamic market, we’ve compiled a comprehensive list of the top 7 B2B SaaS lead generation companies in Australia. Explore how these experts are revolutionizing the industry with their innovative strategies and propelling businesses toward remarkable growth.

What is lead generation for SaaS companies?

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B2B SaaS lead generation is the effort to entice your target clients toward your product or services to get more conversions. A SaaS company offers Software as a Service to other companies which require the software to run their business smoothly.

For example, lead generation CRM is used by every profound company’s sales and marketing team. If you are a CRM software company owner, other companies with CRM needs will be your prospects. SaaS business is profitable, but with great opportunities come significant challenges.

These companies are under tremendous pressure to get success at a faster rate, hence facing difficulty in generating leads. Such SaaS companies use a few crucial ways to generate leads for their business. Let’s understand them point by point.

Unlocking Success: Top 7 B2B SaaS Lead Generation Strategies in 2023


Established in 2015, Helpware represents a modern approach to the outsourcing sector. Our inception aimed to redefine perceptions of outsourcing by fostering exceptional workplace cultures at each of our locations and prioritizing the well-being of our employees. At Helpware, we are proud to be known as a People as a Service outsourcing company.


Helpware specializes in crafting tailored teams for Customer Service and Back Office operations, serving as a trusted partner for cutting-edge startups and contemporary enterprises.Counting Google and Microsoft among our esteemed clients, we stand as one of the premier Business Process Outsourcing (BPO) companies in the industry. Our comprehensive suite of core services includes Content Control and Verification, Back Office Support, Startup Acceleration, and more.

Employees: 1,000 – 9,999

Location: Melbourne, Australia

Wing Assistant

Wing Assistant is pioneering a transformation in the way companies worldwide engage remote employees. Offering a fully managed virtual assistant experience, Wing is the ultimate solution for entrepreneurs, small and medium-sized businesses (SMBs), and enterprise teams seeking relief from time-consuming and tedious tasks, all within a straightforward monthly subscription.

Whether you require a virtual assistant for general tasks or someone with expertise in specialized areas like social media management or ecommerce fulfillment, Wing has you completely covered. They specialize in providing dedicated and highly qualified employees who precisely match your criteria and are ready to contribute on a part-time or full-time basis as integral members of your team. Our services extend across a wide spectrum of industry-specific requirements for virtual assistants, spanning from General and Administrative VA roles to Sales, Outreach, and Customer Service Representative (CSR) positions. For SMBs and startups, Wing can be your ideal growth partner, helping you streamline operations and enhance productivity.

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Whether you’re seeking a virtual assistant for general administrative tasks or require specialized expertise in areas like social media management or ecommerce fulfillment, Wing has you covered. Their forte lies in providing dedicated, skilled professionals who align perfectly with your specific needs, capable of working either part-time or full-time as integral members of your team. Wing can be the ideal growth partner for SMBs and startups, offering tailored solutions to drive your success.

Hourly Rate: < $25/hr

Employees: 10 – 49

Location: Sydney, Australia


Illicium, a boutique agency, stands out from the crowd by offering more than just the ordinary. Their specialization in IT and SaaS sales spans across diverse industries such as Cybersecurity, Unified Communication, Cloud Transformation, and Process Improvement, providing us with a distinctive vantage point.

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Their team of highly proficient experts excels in the fine-tuning of marketing propositions, harmonizing messaging, and adeptly employing a multitude of digital marketing strategies to drive success.

Hourly Rate: $50 – $99/hr

Employees: 10 – 49

Location: Sydney, Australia

Dalerio Consulting

Dalerio Consulting, an international Business Process Outsourcing (BPO) firm, boasts more than five years of dedicated service. Our headquarters are located in Europe, and our client portfolio spans the globe, encompassing a wide array of industries. These include sales, e-commerce, gaming, gambling, construction and handyman services, hospitality, education, business services, finance, medical, translations, and many more.

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Our extensive range of services includes multilingual 24/7 Customer Support, Sales, Call Center operations, Virtual Assistance, BackOffice Management, General Staff Leasing, and a host of other solutions to meet your specific needs.

Hourly Rate: < $25/hr

Employees: 10 – 49

Location: Sydney, Australia

Lead Gen Guys

Having delivered over $30,000,000 in documented results for clients spanning more than 38 diverse industries, you can rest assured that we possess the precise insights needed to transform website clicks into valuable clients for your business. Their relentless pursuit of effective lead generation strategies has covered every conceivable angle across these industries. After extensive investments totaling millions, they’ve discerned the strategies that yield success and those that fall short.

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Their overarching company mission is to alleviate the marketing burdens faced by business owners, enabling them to concentrate on their core operations. This company facilitate their growth and revenue expansion through the strategic use of paid advertising, allowing them to scale their businesses effectively.

Hourly Rate: $50 – $99/hr

Employees: 10 – 49

Location: Melbourne, Australia

Image Traders

Image Traders has been a pioneering force in digital marketing innovation for more than twenty years. They journey began as specialists in website creation and development, and they’ve since evolved into a full-fledged marketing agency. Their mission is straightforward: to streamline and amplify your marketing endeavors.

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Their extensive array of services encompasses print, design, SEO, software development, and digital strategy. What truly distinguishes us is our commitment to being your strategic collaborator. We’re not just a service provider; we become an integral part of your team. By immersing ourselves in your business, we gain invaluable insights that empower us to deliver customized, world-class marketing solutions.

Location: Sydney, New South Wales, Australia

Employees: 10-49

Digital Eagles

Digital Eagles is not your typical digital agency; it’s a full-service powerhouse that stands out thanks to its unique approach and unwavering commitment to delivering exceptional results. They firmly hold the belief that the key to success lies in generating clicks, improving rankings, boosting revenue, and driving tangible business growth. Through a holistic optimization of your digital presence, they position your brand for sustainable growth and long-term prosperity.

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At Digital Eagles, they are strong proponents of the idea that a robust and customized digital strategy should be the foundation of every digital endeavor. Their seasoned consultants work in close collaboration with you to gain a deep understanding of your business objectives, target audience, and competitive landscape. Armed with these insights and our extensive expertise, They craft comprehensive digital strategies that span various channels and touchpoints.

Location: Melbourne, Victoria, Australia

Employees: 1-9


In the ever-evolving landscape of B2B SaaS lead generation, staying informed about the latest trends and tools is vital for your business’s growth. Embrace the power of AI, automation, and data-driven insights to revolutionize your lead generation efforts in 2023. Keep pace with the dynamic market, and watch your B2B SaaS enterprise thrive.

Whether you’re a newcomer or a seasoned professional, these strategies will help you unlock success in the competitive world of B2B SaaS lead generation.